Bolin Logo Redo: 1960s

By Justin Zwieg  /  Chief Creative Officer

The Times, They Are A-Changin’!

In the summer of 1962, a little-known artist held his first solo exhibition in LA. 32 Campbell’s Soup Cans sent a chill through the art world. It was a familiar practice. Still life portraits of food had been a painter’s staple since the the renaissance era. But Campbell’s Soup was not a meal of wealthy patrons of the arts. Soup was for everyone, and this art was, too. The gesture leveled a playing field that had been steep for centuries. It was part of a much larger shift towards the democratization of art and design. And if I had to pick one word to sum up the 1960s, it would be democracy. Nothing shaped culture more.

“They always say time changes things, but you actually have to change them yourself.” – Andy Warhol

The 60s was a huge decade for democracy. Abroad, dozens of nations declared independence from former colonial rulers, drafting new constitutions, new state lines, and many giving themselves new names as well. At home, U.S. democracy went through a series of growing pains. The Civil Rights Movement, the Women’s Movement, the Environmental Movement, the Gay Liberation Movement, the Anti-War Movement, and the Free Love Movement all took turns proposing the same thing: this country is for everyone, including me. These political tides imbued everything that Americans created with new purpose. Your hairstyle, the clothes you wore, the car you drove, the music you listened to, and the art you hung in your home all meant more than it used to. This was the decade when our stuff and its design began to define who we were and what values we stood for.

Bolin In The 1960s

By the 1960s, the agency had hit its bell-bottomed stride—branching into broadcast rights negotiation, TV production, large-scale promotions, and event sponsorships. For the second installment of Bolin Logo Redo, I wanted the team to create a logo that celebrates this time of growth while still reflecting the iconic, laid back “hippie” attitude that comes to mind when anyone thinks about the 60s.

(Our team came up with some great 60’s-inspired logos.
I liked this because it felt liberating – just like the times.)

Some may choose to debate me on this point, but in so many ways, the 60s was a decade about great design. You had all these diverse voices challenging norms, pushing boundaries, and demanding the freedom to express themselves. Conformity was the enemy. (Boring was too.) The result was an era filled with progressive, colorful, organic, and deeply human work. The times were a-changin’ and they sure looked good doin’ it.

Check out previous installments in the Bolin Logo Redo here on our blog or on our Instagram @bolinagency. And be sure to stay tuned for decades and logos to come!

Previous Logo Reimaginings