Launching headlong into our Distil process, we soon identified an appropriate archetype for the new brand and began the naming process. Thinking laterally, vertically, diagonally and in every other direction, we came up with a number of interesting names before landing on one that made so much sense – Magic Ring™.

Taking cues from circuses and side-shows of old, we developed a brand with a retro feel and modern appeal. With delectable images (taken in the Bolin Studio) and a bright, vibrant brand, we created a website and advertisements to grab attention, fuel desires and tempt even the most stubborn of taste buds.