Cone Gnome the Barbarian

Food + Beverage

Packaging A Braver Beer

In a crowded Microbrew landscape, Barley John’s needed a can design that stood out among the competition. They also wanted to keep their whimsical gnome as part of the branding. Bolin gave that old gnome new life.

Modernizing A Barbarian

Barley Johns drew inspiration from Conan the Barbarian for their new IPA and knew they wanted to call the beer “Cone Gnome.” With a name and source of inspiration, the team set to work modernizing Barley Johns’ gnome and updating the can—all while staying true to a brand consumers knew and loved.

The Cone Gnome Can

Integrating new iconography and a giant sword, we took the can design to whole new level. In the process we paid further homage to the beer’s original inspiration and helped beer drinkers better understand what makes Barley John’s IPA so tasty.



Brand Strategy
Product Launch
Brand Hierarchy
Brand Endorsement
Brand Extensions


Logos & Icon Systems


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