Cone Gnome the Barbarian
BARLEY JOHNS
Food + Beverage
Packaging A Braver Beer
In a crowded Microbrew landscape, Barley John’s needed a can design that stood out among the competition. They also wanted to keep their whimsical gnome as part of the branding. Bolin gave that old gnome new life.
Modernizing A Barbarian
Barley Johns drew inspiration from Conan the Barbarian for their new IPA and knew they wanted to call the beer “Cone Gnome.” With a name and source of inspiration, the team set to work modernizing Barley Johns’ gnome and updating the can—all while staying true to a brand consumers knew and loved.
The Cone Gnome Can
Integrating new iconography and a giant sword, we took the can design to whole new level. In the process we paid further homage to the beer’s original inspiration and helped beer drinkers better understand what makes Barley John’s IPA so tasty.
OUR ROLE
STRATEGY
Brand Strategy
Product Launch
Brand Hierarchy
Brand Endorsement
Brand Extensions
CREATIVE
Logos & Icon Systems
Packaging
Collateral
Photography
Video
