Branding Windows That Blink
BLINK BY ODL
Test
Building Materials + Construction
Winning At Window Shopping
Before anything else, the product needed a name. Taking ODL through our Voca naming process, we landed on Blink – an appropriate name for a product that controls light as easily and intuitively as the human eye. We then proceeded to create a logo and visual identity that was bright, friendly and optimistic.
Blink Emerges
ODL, a leading OEM supplier of insulated glass, was excited to launch its newest innovation – custom enclosed window blinds. ODL wanted to rely on more than its reputation to secure the success of the new product and asked Bolin for help.
Windows in Their Place
With a new brand in hand, we launched a multi-year media strategy starting with manufacturer-focused print ads. The campaign evolved to include digital technologies like geo-fencing to reach the right target on the right device. With smart design and smarter strategy, we achieved our client’s goals – boosting awareness and driving sales.
OUR ROLE
STRATEGY
Brand Strategy
Product Launch
Journey Mapping
Competitive Audit
SWOT Analysis
Audience Segmentation
Brand Hierarchy
Brand Endorsement
Messaging Matrix
CREATIVE
Personas
Logo & Iconography
Web Design
Collateral
Event + Trade Show
Photography
Video
Social Posts
MEDIA
Programmatic
Geofencing
Out of Home
Social Media
Display
Native
Digital Video
Paid Search