All Eyes on the Nature Island

Travel + Tourism

Inspiring Adventures

The Commonwealth of Dominica is an island nation nestled deep in the West Indies. It’s not the largest or most well known island in the area, but it is one of the most rugged. With Bolin’s help, Dominica wanted to entice active adventurers to visit The Nature Island.

Winning Entry of the 2015 Dominica Film Challenge (courtesy: Riot House, Lyon, France)

Call of the Wild

To grab the attention of young adventurers, we engaged the help of young adventurers. We issued a global call for entries and selected six influencer/creative teams to the island, challenging them to help us tell an authentic Dominica story. Returning with amazing, raw content, the teams submitted their projects for online voting, sharing their films and enthusiasm for Dominica across all social platforms.

Content and Coverage

During its two year run, the Dominica Film Challenge created an amazing return on investment, garnering over 100M impressions. In addition to video submissions, teams shared their experiences with online communities, further captivating, inspiring and motivating adventurers to consider a visit to the Nature Island.

OUR ROLE

STRATEGY

Audience Segmentation
Messaging Matrix
Visitor Intercept Surveys
Annual Marketing Plans
Market Representation (North America)
Journey Mapping
Brand Strategy
Sales Management

CREATIVE

Logo/Brand Identity
Collateral
Event + Trade Show
Video
Naming
Web design
Made-for-TV Events
Partnerships + Sponsorships
Lead Generation Campaigns

MEDIA

Social communities
Influencers
Programmatic
Print
PR