Donuts Done Right Since 1979
THE DONUT HOLE
Food + Beverage
Taking Donuts From North Dakota
Baker Boy supplies premium bakery products to stores and partners all over the country. To extend their offering, they purchased a small ma-and-pa donut store and approached Bolin for help in making the most of their investment.
From Old to New
Taking Baker Boy through our Distil process, we identified a brand archetype appropriate for its new offering and began to make. Pulling visual cues from yesteryear, we crafted mood boards and then sketches that brought The Donut Hole to life in a completely new way.
National Donut Distribution
Mashing retro influences with modern design aesthetics, we took something dated and stale, and turned it into something tasty and fresh (pun obviously intended). The Donut Hole can now be seen in hospitals, convenience stores and schools all over the country.
OUR ROLE
STRATEGY
Brand Strategy
Product Launch
Brand Hierarchy
Messaging Matrix
CREATIVE
Personas
Logos & Icon Systems
Web Design
Packaging
Collateral
Event + Trade Show
Photography
Social Posts
