Filling a Walk In Closet With Style and Song
MENARDS
CAMPAIGN + PRODUCTION + PHOTOGRAPHY
Menards wanted to showcase their new, luxurious Klëarvūe Closets product line in an engaging way. We suggested concentrating on the transformation that occurs in a closet, one that takes us from drowsy and dull, to empowered and confident. And, doing it with dance. They loved the idea.
Casting During COVID
Bolin undertook the huge responsibility of production. The first challenge was casting. Reaching out to dance companies and agencies across the Midwest we received hundreds of submissions. After a number of digital call-backs, we found who we were looking for.
A Bold Production For Bolin
Building a 290 square foot closet, then propping and lighting it to exacting standards, we were ready to shoot. Adhering to strict Covid protocols and maintaining a small crew, we delivered two captivating videos, and dozens of beautiful photos. All during a worldwide pandemic.