A CBD Brand Committed to Convenience
HAPPY PLACE
BRANDING + PACKAGING
A Strategic Move
LeafLine Labs once again asked for Bolin’s help in making the most of the CBD market. It wanted to explore another opportunity we had identified during our research, and launch a dedicated c-store CBD brand. We were happy to help.
Finding A Happy Place
Our research showed that many shoppers were averse to CBD because of its connection with marijuana, and that most c-store brands actively or passively promote that connection. So, we advised a different direction: launching a brand that treats CBD as innocent, and approachable.
A Bold New Brand
Within months, we built a brand from scratch. Working from home, we designed packaging, a fully-functional wholesale e-commerce platform, T-shirts, socks, caps and trade-show booths, and were soon introducing c-store owners across the country to their new Happy Place®.
OUR ROLE
STRATEGY
Brand Strategy
Product Launch
Competitive Audit
Market Segmentation
CREATIVE
Logos & Icon Systems
Web Design
Packaging
Merchandise
Collateral
MEDIA
Social
