Falling In Love With Realtors

Consumer Goods + Retail

Making Realtors More Real

Minneapolis Area Realtors® (MAAR) represents over 9,000 realtor members and asked Bolin to build a broadcast campaign to promote the benefits of involving a realtor early in the home-buying process.

Best for Buyers

MAAR wanted to do something different. And connect with the younger, first-home-buying audience. We knew that Gen X and Y buyers weren’t responding to traditional messaging. They needed to see something light and funny.

Something Unexpected

Flexing our production wings, Bolin brought together a talented team and captured four spots, all on location here in the Twin Cities. Each spot highlights a different type of home-buyer, with different wants and needs. Paralleling the home-buying scene with the dating scene, Bolin brought fun and romance to a traditionally dry topic.

OUR ROLE

STRATEGY

Audience Segmentation
Messaging Matrix

CREATIVE

Video
Broadcast / TV
Radio
Social Posts

MEDIA

Broadcast Buying
Social Media