Branding that Elevates the CBD Industry
SOAR CBD
CONSUMER GOODS + RETAIL
A Strategic Move
LeafLine Labs (a licensed medical marijuana company) was keen to enter the rapidly growing CBD market and came to us for help. With nothing in hand other than good intentions, LeafLine relied on Bolin to guide it every step of the way.
Finding a Niche
Establishing a sound strategy is key to entering the volatile CBD market. So, we started with a deep dive into trends, and a thorough review of the competitive landscape. As a result, we identified an untapped segment of the market, and devised a comprehensive plan for launch success.
Launching During Lockdown
In the midst of COVID, we built a brand from scratch. We then delivered packaging designs, a website, digital ads, and video assets, before executing a media plan in full compliance with changing FDA and advertiser requirements. And interestingly, we did most of it from home.
OUR ROLE
STRATEGY
Brand Strategy
Product Launch
Competitive Audit
Market Segmentation
CREATIVE
Logos & Icon Systems
Web Design
Packaging
Video
MEDIA
Programmatic
Digital Video
Social
