Bringing Three Dimensions to a Brand
STRATASYS
Manufacturing + Production
Transforming a Brand in Multiple Dimensions
Stratasys came to Bolin for help. After a series of mergers and acquisitions, the organization was looking to unite all of its 3D printing operations under one, memorable newly-branded offering.







3D Printing- Reimagined
The new Stratasys identity included both a visual and verbal design language, which helped resellers, distributors, and regions around the world communicate with one unified master-brand voice. This new system included the development of a new set of brand guidelines, which included brand mark, type mark, typography, colors, patterns, photography style, and universal templates, which could be translated into various languages around the world.
A Journey Begun
With the new identity rolling out in all markets around the world, Bolin was then tasked with developing a strategic roadmap for digital transformation that would affect all areas of marketing from lead gen to reseller support programs to paid media to tradeshow support. A partial listing of our contributions can be found in the listing below.
Our Role
STRATEGY
Brand Strategy
Product Launch
Journey Mapping
Competitive Audit
Audience Segmentation
Brand Architecture + Rationalization
Messaging Matrix
Tone & Voice
CREATIVE
Personas
Logos & Icon Systems
Web Design
Packaging
Collateral
Event + Trade Show
Photography
Video
Naming
MEDIA
Programmatic
Mobile
Digital Video
Print
