The new Stratasys identity included both a visual and verbal design language, which helped resellers, distributors, and regions around the world communicate with one unified master-brand voice. This new system included the development of a new set of brand guidelines, which included brand mark, type mark, typography, colors, patterns, photography style, and universal templates, which could be translated into various languages around the world.

With the new identity rolling out in all markets around the world, Bolin was then tasked with developing a strategic roadmap for digital transformation that would affect all areas of marketing from lead gen to reseller support programs to paid media to tradeshow support. A partial listing of our contributions can be found in the listing below.